40% average increase in hair count
Pumpkin seed oil is clinically studied for its potential to support fuller-looking hair and healthy density.
Choose a formula for the support you want to build into each day.
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The second jar
15% comes off the pair at checkout, and one month of supply becomes two.
Applied automatically at checkout. Quantity discounts do not apply to subscriptions.
Root & Flow™
Designed for adults noticing early thinning, shedding, or reduced density.
Research-backed ingredients support multiple pathways for healthy hair growth — including DHT balance, follicle nourishment, antioxidant protection, and nutrient absorption.
Original price per jar:€39,90
Price per jar:€27,93
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€69,90€79,80for the pair
One-time purchase · one jar of each.
30-day supply of both · Free EU shipping.
Our formulations are designed to deliver results over time, which is why we recommend committing to a minimum of 3 months of consistent use. Begin with one jar, or choose a longer supply.
A specific formula of clinically validated vegan ingredients to give your hair the essential nutrients it needs today.
A little care, every day. Meet the plants and nutrients behind Root & Flow.
Pumpkin seed oil is clinically studied for its potential to support fuller-looking hair and healthy density.
Saw palmetto is clinically studied for reducing hair fall. Chosen with everyday shedding in mind.
Saw palmetto and beta-sitosterol: a considered pairing, explored together in a small hair-growth study.
Botanical oils and supporting nutrients, including zinc to maintain normal hair. Together in two daily softgels.
Mean change in hair count
after 24 weeks, from baseline.
Two botanical oils. Five purposeful co-actives. A daily formula with zinc for the maintenance of normal hair.
Tap an ingredient to see why it is there
Anima
Cucurbita pepo · 2,000 mg
Where the formula begins.In a 24-week trial, men with pattern thinning taking a pumpkin seed oil supplement saw greater increases in hair count than those taking a placebo.
Co-active
Serenoa repens · 214 mg
Chosen for the pathway, not the trend.DHT is a hormone involved in pattern hair thinning. A 16-week trial of a standardised saw palmetto oil reported reduced shedding and lower blood DHT levels.
Co-active
Urtica dioica · 400 mg
The overlooked half of the plant.Nettle root extract inhibited the enzyme that produces DHT, a hormone involved in pattern thinning, in laboratory research.
Co-active
Plant sterol · 66 mg
Not simply present. Deliberately added.A small trial of a formula containing beta-sitosterol and saw palmetto reported improved hair growth in men with pattern thinning.
Co-active
As zinc picolinate · 7 mg
The essential one.Zinc contributes to the maintenance of normal hair and protects cells from oxidative stress. Each daily serving provides 7 mg as zinc picolinate.
Supporting
Carotenoid · 3.32 mg
Because the story isn't only hormonal.Lycopene was included in a multi-ingredient supplement studied for improved hair density and reduced shedding.
Supporting
Piper nigrum · 95% piperine · 6 mg
Because what you take isn't always what you absorb.BioPerine® is a concentrated black pepper extract, chosen for its potential to help your body absorb certain nutrients more effectively.
The formula standard
Read both labels. The difference becomes obvious. A label should read like evidence, not persuasion.
Two botanical oils. Five supporting actives. One considered formula.
Pumpkin Seed Oil
Cucurbita pepo
Pumpkin Seed Oil, 1 of 7
| Active |
|
Other brands |
|---|---|---|
| Two botanical oils. One foundation. | Pumpkin oil alone | |
| Five purposeful co-actives | No added co-actives | |
| Zinc for normal hair + cellular protection | No added zinc | |
| Plant sterols + lycopene | No added sterols or lycopene | |
| BioPerine® · 95% piperine | No added BioPerine® |
A daily dose takes seconds. Hair grows on a longer clock. Go beneath the surface in our 45-second film.
Each dose starts with digestion. Oils are broken down and nutrients absorbed, then carried through the circulation. Daily use repeats this process from the very first dose.
Inside each follicle, living cells draw nutrients from a tiny blood supply to build the hair fibre. Consistent intake replenishes that supply. Zinc contributes to normal hair maintenance.
Hair grows from the root. Each follicle follows its own cycle of growth, rest and shedding, so the visible picture changes gradually. Compare across months, in consistent light.
Beneath the surfaceA closer look at the life of a strand.
These are checkpoints for your routine. Hair growth is gradual, and individual responses vary.
In their words
From people who remembered that the body is made of what the earth grows.
This formula currently has 300+ recorded ratings.
Individual experiences. A food supplement is not a substitute for a varied diet and healthy lifestyle.
We choose plastic-free packaging with your wellbeing in mind. Microplastics can carry chemicals that interfere with hormone function.
Our amber glass jar and aluminium lid are made to be kept. When the softgels are gone, reuse the jar for the little things you love.
The science · Endocrine Society (opens in a new tab)Zinc contributes to the maintenance of normal hair. The formula brings it together with pumpkin seed oil, saw palmetto berry oil and four further co-actives. It is a food supplement; individual experiences vary.
A consistent routine is easier to assess over time. Three months is our suggested starting routine, not a promise of hair growth within that period. You can begin with one jar and choose whether to continue.
No. Every supply is available as a one-time purchase. Automatic refills are optional, with a modest additional saving. Choose one, three or six jars per delivery, billed every 30, 90 or 180 days respectively. You can skip or cancel before the next renewal.
The full supply is paid for upfront and all jars arrive together. A three-month supply contains three jars; a six-month supply contains six. The monthly equivalent helps you compare value and is not an instalment payment.
Take two softgels daily with a meal. Each jar contains 60 softgels, for a 30-day supply. Do not exceed the recommended daily serving. Keep out of reach of children.
Ask a healthcare professional before use if you take medication, have a medical condition, or are pregnant or breastfeeding. Check the full ingredient list and the label before starting. A food supplement does not replace a varied, balanced diet and a healthy lifestyle.
Free EU shipping on orders of €50 or more. For smaller orders, delivery is calculated at checkout.
Root & Flow, with another formula from the range. One jar of each, delivered together.

Swipe to explore
€69,90€79,80for the pair
One-time purchase · one jar of each.
30-day supply of both · Free EU shipping.
Hair keeps its own time. All you can do is give it something better to work with, every day.
Make room for your routine